Tara Cheney

Tara Cheney is the founder of the Heart Rose Club and Heart Rose Holistic Health, located in Brattleboro, Vermont. From the age of 12, Tara knew she wanted to be a massage therapist, and her passion for alternative and holistic health began at a very young age.

As a non-traditional student, she pursued her education while  working and raising kids. Tara earned her bachelor’s degree in Natural Health and Holistic Psychotherapy through the University Without Walls at UMass. She trained at the Stillpoint School of Massage Therapy to become a Certified Massage Therapist, and later attended Vermont Technical College, where she earned her nursing degree. She was also awarded a prestigious full Ada Comstock Scholarship to Smith College for English Literature and Poetry, but was unable to attend due to the demands of commuting and raising two toddlers at the time.

Tara’s creative spirit runs deep. In addition to her work in health and healing, she has many passions including art, poetry, and writing—expressions that continue to influence and inspire her holistic approach to life and wellness.

In 2014, Tara and her husband Fred Cheney co-founded Vermont Roadworks LLC (a WBE-certified asphalt paving company), where Tara has served as CEO for more than a decade. Under her leadership, Vermont Roadworks has received multiple awards, including Best of Brattleboro & Surrounding Areas (Reader’s Choice, three consecutive years) and a nomination by the Small Business Association for Women-Owned Business of the Year in 2022. Tara herself has been recognized with leadership awards for women in business. While proud of these achievements, she has always felt her deepest calling lies in healing, holistic health, and wellness.

The Heart Rose Club is the realization of Tara’s lifelong dream: to create a beautiful, inclusive holistic health center rooted in love, wellness, and community. Soon to expand as the Heart Rose Collective, the space offers classes, workshops, and retreats designed to nurture the mind, body, and soul. In September 2025, Tara will launch a new series of spa and bodywork treatments at the Heart Rose Club, integrating healing modalities such as PEMF therapy, infrared saunas, intuitive bodywork, dowsing and guidance with oracle cards. Each session is designed to treat the whole person—mind, body, and spirit.

The Heart Rose Club has also become a vibrant community hub, now home to Green Mountain Ramen (soon to be all-organic), SPIN-certified fitness classes, and a growing schedule of new workshops, practitioners, and holistic offerings.

For Tara, the Heart Rose is more than a business—it is a labor of love and a vision of community, health, joy, and creation. She believes that everything should be done with the intention of love, and her mission is to help others find balance, healing, and connection.